Building Product Brands Need to Market to Millennials

Building Product Brands Need to Market to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...
How to Align Your Building Product Brand Teams

How to Align Your Building Product Brand Teams

How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision...
Why a Woman’s Role… is in the Building Industry

Why a Woman’s Role… is in the Building Industry

Since 1995, March has been dubbed “Women’s History Month.” Each year the many accomplishments made by women are highlighted and celebrated. Women continue to break through glass ceilings, as better career opportunities are increasingly available...
Sales & Marketing: Lessons Learned From Super Bowl LV

Sales & Marketing: Lessons Learned From Super Bowl LV

After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady...
Sales & Marketing Alignment

Sales & Marketing Alignment

Yes, 2020 was a year of momentous change, turbulence and uncertainty. A time when emotions spanned the gamut. And when most employees and employers were forced to adapt to unfamiliar working situations. In fact, almost 70 percent of American workers say the pandemic...