With Increased Audiences Now Online During the Pandemic Why is Digital Ad Spend Falling?

The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...

Navigating the New Normal with Social Media

Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the...

Home Depot/Lowe’s Q2 Results & Marketing Critique

As of August 21, Lowe’s (LOW) stock rose about 10 percent from the same time last year. Lowe’s sales grew 0.5 percent year-over-year to $20.99 billion in the second quarter of 2019… exceeding analysts’ expectations of $20.94 billion in sales....

RWC launches StreamLabs® Control shutoff valve at IBS 2019

Device a 2019 ‘Best of IBS’ finalist for “Best Home Technology Product” LAS VEGAS, NEVADA – Feb. 19, 2019 – Leading plumbing manufacturer Reliance Worldwide Corporation (ASX:RWC) unveiled its new StreamLabs® Control shutoff...

CertainTeed® showcases residential, commercial, solar roofing at IRE 2019

CertainTeed to introduce Matterhorn® Metal Roofing line to Canada in Q1 2019 For immediate release: February 8, 2019 (MALVERN, Pa.) — CertainTeed, a leading North American manufacturer of building materials, will showcase its expanded metal roofing line and...