It’s the classic product flop story. New Coke. Rolled out in 1985, Coca-Cola introduced the new soft drink formula after consumer research indicated the product would be a success. New Coke was soon discontinued amid endless consumer outrage. Countless theories...
Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration. Here’s the latest. What types of marketing techniques will really help your product stand out? A recent article, “Pat the Bunny-It Can...
Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest. How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The...
Welcome to the Kleber & Associates blog! Generation Y says: Share with usHere’s the latest. Generation Y (the Millennials) has been getting a lot of attention lately. As the most recent consumer group to enter the housing market, many believe that the...
Welcome to the Kleber & Associates blog! Millennials Face Reality with ‘90s Here’s the latest. Most Millennials are old souls striving for a successful, yet carefree existence not easily found in what many would call a difficult reality. According to...
