The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties. But college students represent a...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products with the Grateful Dead Lessons Learned from an Unforgettable Band It’s not everyday that marketing efforts are deemed highly successful. Moreover, it’s not...
Hispanics, as the largest minority in America, have tremendous buying power. More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...
Welcome to the Kleber & Associates blog! Here’s the latest on Powerful Women & the Forgotten Man Have we gone too far? A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Today’s Kitchen Remodeling Prospects: 3 Marketing Strategies that Work As one of my earlier blogs points out, the status of the kitchen remodeling market is...
