The one constant in business (and life) is change… and the speediest changes are often reflected through technology. As technology evolves, it alters the landscape of various industries – changing how customers interact with and what they expect from...
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...
With a few simple tweaks to your current marketing strategy, your business can have a coming out party and claim these high-dollar holidays as your own. Black Friday and Cyber Monday are two of the biggest holiday shopping events of the year — a brilliant...
Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...
Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when...