With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country… and that’s especially true during the Olympics. But as an...
In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted...
Photo captured from the video, LATICRETE Brand Promises, posted to YouTube November 15, 2022 “LATICRETE’s intention is to bring our products – our technology – to everyone in the world. To help build better, greener, safer...
When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection,...
