Are we still ignoring the male consumer?

Welcome to the Kleber & Associates blog! Are we still ignoring the male consumer? Here’s the latest on. A few years ago, K&A put together a white paper on “Missing Males,” and how many – if not most – marketers tend to ignore...

Today’s Man: Different, But Not How You Might Think

The television sitcom has provided thousands of hours of entertainment for Americans since the concept was first adapted in the 1950s. Although hundreds of shows have come and gone, the theme is always the same: show the humor in “real life” people, doing...

Go from 0 to 60 as fast as dad can change a diaper

Most men – at least the ones I know – have a special space they call their own, whether it’s a basement with a flat screen TV, a peaceful office, a garage with a never-ending supply of tools or even a motorcycle for joyriding. Most often deemed the...