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Moen Tells, But Doesn’t Show

Moen Tells, But Doesn’t Show

If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
Plumbing Giants Vie for Consumer Attention

Plumbing Giants Vie for Consumer Attention

The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand,...