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Using Niche Consumer Targets to Market Home Products

Our diverse population makes the ‘average American’ increasingly harder to define.  Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...

Marketing Home Products to Targeted Niche Audiences

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Targeted Niche Audiences Strategies to Appeal to Current and Prospective Customers A solid customer base is the backbone of any thriving business. It’s essential...