The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...
Welcome to the Kleber & Associates blog! Here’s the latest on Why We’re Joining Google+ I’ve watched Google+ very closely since it launched in July last year. I joined the new social network as soon as my invitation arrived. But like most people,...
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...
Welcome to the Kleber & Associates blog! From Candidates to Companies: How Facebook is Changing the Game As election season draws closer, candidates are eagerly throwing their hats into the ring in hopes of gaining early momentum and public confidence. Evident in...
