In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...
Have you ever felt as though advertisers are following you, as if they know what you’re interested in even before you do? As technology advances, so does the ability for companies to reach their consumers. This includes the sense that advertisers are looking...
Welcome to the Kleber & Associates blog! Here’s the latest on “Super Greenies”: A new breed of conservationists. In theory, Green products have a large consumer base. Saving water, energy, forests, and our planet are noble goals that many people...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years,...
The surge of consumers to the Web looking for information, shopping and social networking is creating a marketing opportunity for those who make their company and product information accessible to the buying public. We’ve listed a few simple tools that can help...
