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Why Building Product Marketers Need to Visit Jobsites

Why Building Product Marketers Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...

Home product marketing changes with the times

As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...