At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important

At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important

The combined IBS/KBIS trade show – the center of the home & building products industry calendar – has just ended. Followed shortly by a glut of articles, blog posts and reviews highlighting the coolest, most innovative and most unusual products unveiled at the...
How to Make ‘Quality Content’ King in 2018 

How to Make ‘Quality Content’ King in 2018 

It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come.  Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...

Marketers Look to Children’s Books for Inspiration

Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration.  Here’s the latest. What types of marketing techniques will really help your product stand out?  A recent article, “Pat the Bunny-It Can...