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PR for Building Product Brands – a Multi-Faceted Approach

PR for Building Product Brands – a Multi-Faceted Approach

Public Relations is a critical element of any strategic communications plan — and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or...
How We Launched the K&A Blogger Marketing Network

How We Launched the K&A Blogger Marketing Network

Much has been written recently about the rising influence of third-party bloggers. When consumers are researching brands and products, bloggers are among their most sought after resources.  This growing trend hasn’t been lost on marketers, either—37...