Public Relations is a critical element of any strategic communications plan — and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or...
Much has been written recently about the rising influence of third-party bloggers. When consumers are researching brands and products, bloggers are among their most sought after resources. This growing trend hasn’t been lost on marketers, either—37...