In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
Welcome to the Kleber & Associates blog! Are you using LinkedIn for personal public relations? If you are, here’s the latest. LinkedIn has been getting a lot of media attention lately. Most importantly, LinkedIn is quickly becoming a vehicle for...
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the...
Welcome to the Kleber & Associates blog! Here’s the latest on Universal Bathroom Design Universal and accessible bathroom design is here to stay – a reality remodelers and new home construction companies are embracing with gusto! For those who...
