Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes — the curious...
Most people who watch the Superbowl each year catch at least some of the ads. And like many of those fans — studying the marketing strategies of each “spot” — is among our favorite experiences of the game. One commercial that has generated its...
Welcome to the Kleber & Associates blog! Here’s the latest on Thinking Outside the Box in Times Square Why look at an advertisement when you can smell, feel or taste the product? Feeling the need to work out of the box, advertisers now consider experiential...
