Vadara Quartz Surfaces

Vadara presented K&A with a series of initial strategic marketing assignments, and the team at K&A performed incredibly well. The significant return-on-investment realized from the preliminary representation led to the appointment of K&A as our agency of record.

In January 2021, Vadara tasked K&A with the product launch for six new fashion-forward color options for our artisan-crafted quartz. K&A was able to leverage their longstanding media relationships to obtain significant editorial coverage for the product launch, despite challenges facing our industry channel due to the pandemic.

That Spring, K&A conducted a virtual media tour for Vadara with top editors in the kitchen and bath sphere to continue promotion of the new color palette. The agency’s efforts garnered important visibility for the stain resistance and wellness benefits that quartz surfaces feature, including nonporous attributes that are not available in natural stone products.

K&A has been a great collaborative partner and continues to go above and beyond to help get our brand front and center among our target audiences.