Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this...
Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...
While a picture may be worth a thousand words, there is no substitute for delivering engaging written content. After all, even the most detailed image or infographic will express complex thoughts more completely… when presented together with written narratives....
Yes, history certainly has a habit of repeating itself. So, in many ways, perhaps it shouldn’t be a surprise that the times we are currently facing seem reminiscent of those experienced following the Spanish Flu in 1918. While similarly disruptive at that time...
After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady...
