Why Building Product Marketers Need to Visit Jobsites

Why Building Product Marketers Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...
Creating Content That Delivers for Building Product Brands

Creating Content That Delivers for Building Product Brands

While a picture may be worth a thousand words, there is no substitute for delivering engaging written content. After all, even the most detailed image or infographic will express complex thoughts more completely… when presented together with written narratives....
How to Create New Life for Building Product Brands

How to Create New Life for Building Product Brands

Yes, history certainly has a habit of repeating itself. So, in many ways, perhaps it shouldn’t be a surprise that the times we are currently facing seem reminiscent of those experienced following the Spanish Flu in 1918. While similarly disruptive at that time...
Sales & Marketing: Lessons Learned From Super Bowl LV

Sales & Marketing: Lessons Learned From Super Bowl LV

After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady...
Sales & Marketing Alignment

Sales & Marketing Alignment

Yes, 2020 was a year of momentous change, turbulence and uncertainty. A time when emotions spanned the gamut. And when most employees and employers were forced to adapt to unfamiliar working situations. In fact, almost 70 percent of American workers say the pandemic...