Sales & Marketing Alignment

Sales & Marketing Alignment

Yes, 2020 was a year of momentous change, turbulence and uncertainty. A time when emotions spanned the gamut. And when most employees and employers were forced to adapt to unfamiliar working situations. In fact, almost 70 percent of American workers say the pandemic...
At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important

At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important

The combined IBS/KBIS trade show – the center of the home & building products industry calendar – has just ended. Followed shortly by a glut of articles, blog posts and reviews highlighting the coolest, most innovative and most unusual products unveiled at the...
3 Outcomes For Building Product Ride-Alongs

3 Outcomes For Building Product Ride-Alongs

It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
5 Analog Ways to Increase Your Digital Marketing ROI

5 Analog Ways to Increase Your Digital Marketing ROI

Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and...
How Building Products Marketers Create Content that Really Works

How Building Products Marketers Create Content that Really Works

One of the biggest trends in our industry in the last ten years or so is content marketing. It’s gotten to the point where it’s almost a buzzword, and many thought leaders have declared that its time has passed. The reason for skepticism is that so many...