“Smart” Appliances Use Technology For Its Own Sake

“Smart” Appliances Use Technology For Its Own Sake

As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
PCBC 2018 Show Review – Smarter and more Thoughtful Design

PCBC 2018 Show Review – Smarter and more Thoughtful Design

From being the first state to enact legislation to eliminate lead in plumbing fixtures to setting its own standards for vehicle emissions, California is a leader when it comes to championing and implementing policies that protect both consumers and the environment....
The Smart Home: Evolving Towards Autonomous Living

The Smart Home: Evolving Towards Autonomous Living

These days, there is a lot of concern and angst about artificial intelligence, automation, and robots becoming too much of an influence in our lives. Specifically, many are concerned about robots taking our jobs. Robots have long been used in manufacturing, performing...