The first thing they teach you in Marketing School is the “4 Ps of Marketing,” an old mnemonic device to help you remember the four components of marketing. Product, price, promotion, and place (or as my old professor called it,...
ATLANTA (March 6, 2017) – Kleber & Associates (K&A), an Atlanta based marketing and communications firm, today announced the appointment of Kathleen “Kat” Bowley as Senior Public Relations Account Director. “I have admired Kat’s...
Despite it’s apparent complexity, using Google Analytics to discover more about your building materials business’ social media reach is fairly easy — and, it can reveal a lot about the success of your strategy Google analytics is the flagship data...
Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game… for all of your marketing activities, how much...
Over the last decade, there has been a major shift among businesses to be more authentic – to be more real, more human and more relatable. This involves less talking at people, and is more about having a conversation with them. Advertising is no longer about...
