In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
It was an interesting blend on the streets of San Francisco June 25-26. On one end, thousands of IT developers crammed into the Moscone Center West for the annual Google I/O conference to hear “what’s next” from the web’s preeminent authority....
In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...
Have you ever felt as though advertisers are following you, as if they know what you’re interested in even before you do? As technology advances, so does the ability for companies to reach their consumers. This includes the sense that advertisers are looking...
Welcome to the Kleber & Associates blog! Here’s the latest on Why We Use Google+ for Digital Marketing I have watched Google+ very closely since it launched and joined the new social network as soon as my invitation arrived. Once the Google+ Brand pages were...
