social proof Archives - Kleber and Associates

How Building Product Brands Can Create Social Proof

Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an...

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Steve Kleber @stevekleber ·

Designing Buildings that Are Both Well-Ventilated and Green
#CarbonFootprint #EnergyUse #ClimateGoals
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Steve Kleber @stevekleber ·

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Energy expert torches potential gas stove ban: A 'recipe for disaster'
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Steve Kleber @stevekleber ·

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Campaign Critique: The Home Depot Docuseries – “Behind The Apron”
#TheHomeDepot #BrandBuilding #BuildingProductBrand #BrandStory
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