Lessons From Football: IMC

Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...

Is a Light Bulb Transforming the Lighting Industry?

Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...

Remodeling Show & DeckExpo 2011 Outlook

Welcome to the Kleber & Associates blog! Here’s the latest onRemodeling Show & DeckExpo 2011 Outlook For the past couple of years, I’ve been particularly fascinated with the Remodeling Show – perhaps more so than other industry events. Due to...

The Future of Marketing…Facial Recognition?

Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when...

From Candidates to Companies: How Facebook is Changing the Game

Welcome to the Kleber & Associates blog! From Candidates to Companies: How Facebook is Changing the Game As election season draws closer, candidates are eagerly throwing their hats into the ring in hopes of gaining early momentum and public confidence. Evident in...