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  • ABOUT
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Luxury Branding & Marketing Home Products: 5 Tips for Luxury Brand Marketers

Despite popular belief and the barrage of negative media reports, the luxury housing market remains strong. The wealthy are rather unaffected by the housing slump as they are less concerned with mortgage and interest rate issues. Negative media reports surrounding the...

Wal-Mart Takes an All-Women Approach: Seven Reasons Why Its Latest Marketing Campaign Will Increase Its Market Share

In my last blog post, Women Still Have the Edge, I discussed the predominant power of today’s women consumers and the differences between them and their male counterparts. Now I’d like to delve into a case study of a real-life marketing campaign geared...
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