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Social Media – What’s Peanut Butter Got to Do With It?

Social Media – What’s Peanut Butter Got to Do With It?

Marketing is never a one-size-fits-all or set-it-and-forget-it process. This advice is particularly relevant… when considering complex social media landscapes. Yes, social media platforms are constantly evolving. Reaching ever broader — and more diverse...
Campaign Critique: Pella Windows “Surfing for Attention”

Campaign Critique: Pella Windows “Surfing for Attention”

Whether they realize it or not, building products marketers — like all marketers — are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are...