What is Content Marketing? The concept behind content marketing is relatively easy to grasp. By producing and publishing content that has value, you will engage with potential customers on a level above and beyond simple advertising or direct marketing. The real key...
Welcome to the Kleber & Associates blog! Here’s the latest on the Biggest Industry Trends at IWF Atlanta Our hometown of Atlanta, GA played host to the International Woodworking Fair this past week. During the event we sat down with leaders from Häfele...
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...
Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration. Here’s the latest. What types of marketing techniques will really help your product stand out? A recent article, “Pat the Bunny-It Can...
Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when...
