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How to win without the Middle Class

Citigroup calls it the “Consumer Hourglass Theory.” Others cite a “trading up, trading down” trend. No matter the label, America’s swiftly evolving consumer markets have created a fairly distinguishable divide.  And to win in this...

Febreze Profiting from New Market Trends

A recent Wall Street Journal article announced that Febreze has joined the “$1 Billion Club,” noting the company’s recent success. While the housing market has certainly brought a lot of home products down with it, certain small aspects of daily home...