How did Febreze join the “$1 Billion Club,” noting the company’s recent success according to the Wall Street Journal? While the declension in the housing market brought a lot of home products down with it, certain small aspects of daily home life...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
Show-goers enjoyed a wide array of demonstrations, seminars, and interactive exhibits at this year’s Remodeling Show, DeckExpo, and JLC LIVE, including the multifaceted displays and events going on at JLC’s Tool Alley. Individual exhibitors on the exhibit...
Featuring many of the industry’s leading manufacturers, hands-on training and a wide-ranging conference program, the Remodeling Show/DeckExpo / JLC LIVE 2014 succeeded in bringing representatives from scores of remodeling, deck-building and...
In anticipation of another harsh winter season, homeowners and apartment dwellers alike are pondering ways to “winterize” their homes while also saving money. With the exception of warmer climates, most will likely see at least some snow this winter with...
