Marketing Home Products Through Facial Expressions

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Through Facial Expressions If consumers really said what they were thinking, marketing to them would be so much easier, wouldn’t it? Forbes.com recently debuted an...

Home product marketing changes with the times

As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...

Why remodeling is seeing significant growth

Welcome to the Kleber & Associates blog! Here’s the latest on Why remodeling is seeing significant growth When Harvard issues a report, people listen. Last month, Harvard’s Joint Center for Housing Studies issued a study entitled “A New...

Game-changer: Solar at the price of coal

Solar power may be getting cheaper, at least if 1366 Technologies has anything to say about it. The company, which created a new way to produce silicon wafers used in solar technology, recently announced an additional $20 million in financing, which will enable it to...

Marketing Building Products and Materials with Coupons

These days, time spent clipping coupons has proved worthwhile for consumers. With weekly store ads in addition to online and mobile coupons, there are ways to save for everyone and everything. In my house, collecting coupons from the Sunday edition of the AJC is the...