Welcome to the Kleber & Associates blog! Here’s the latest on The Eco-friendly Easy-Bake Oven: Investing in play

Going green may be costly for some, but it’s an investment worth making according to most. With eco-friendly options available for homes, products and cars, and as brands continually boast about energy savings and efficiency, carbon footprint reduction is becoming a priority for individuals, families and the government… all of which are getting rid of the old and welcoming the new. Washington recently pushed to eliminate incandescent light bulbs in favor of lower wattage, energy saving bulbs, with the goal of completely replacing the energy-sucking bulbs by 2013. Among others, one classic childhood product that had an unintended casualty was the Easy-Bake Oven.
Since launching in 1963, Hasbro – the maker of the popular toy – has been through 12 versions, varying color from green to orange, changes that were mostly visual. However, today’s purple Easy-Bake Oven is different both on the outside as well as the inside. For the first time in nearly 50 years, the toy no longer requires a 100-watt light bulb as a heating device.
Today’s Easy-Bake Oven contains a heating element that’s more like a traditional oven. It’s also around 50% larger than previous models and is more expensive ($49.99 versus $29.99).
Although some parents may balk at the price difference, going green is more than just an upgrade. Eco-friendly products show clear personal benefits. For kids, the new Easy-Bake Oven gives them more variety in baking with the ability to whip up both sweet and savory items from pizza to cupcakes. Parents will be happy that their kids can be more creative while learning to bake, while simultaneously contributing to smarter energy savings.
With a poor economy, many parents are being more particular about buying toys for their little ones; however, they will find that the new Easy-Bake Oven is an investment – a toy that has proven its longevity and popularity. And who doesn’t want to invest in play?