Welcome to the Kleber & Associates blog! Here’s the latest on The Value of Business Relationships

The English writer John Doanne wrote that “no man is an island” and that his well-being depended upon the well-being of others.

While parts of 2010 had me wishing I were on a tropical island, alone with my thoughts and a cool drink, my business was able to thrive because I continued developing mutually-beneficial relationships with professionals in the home, building, and marketing industries.

We are all part of this eco-system together, and even competitors can benefit from each others’ success. Here are some of my tips for developing your business in 2011:

  • Join or renew your membership to professional organizations. Even the most established business leader can learn new ideas from newsletters and make new contacts at seminars and other events.
  • Congratulate colleagues, potential business prospects, and friends on their success. If you run into a competitor you know, congratulate them as well. Recognizing the accomplishments of others results in goodwill, potential referrals, and a more positive environment.
  • Pick up the phone. Social media is a terrific tool, but catching up over the phone indicates that you took the time to make a personal connection.
  • Gain market share by implementing a focused marketing strategy. Communicate to your target audience when and where they are most receptive. Hire a marketing firm, if only for short-term projects.
  • Ask questions to friends and colleagues in related industries. When people feel valued, they reveal valuable information.
  • Donate your time, services, or materials to a non-profit you believe in. Ask for recognition in their printed materials; non-profits are accustomed to this request.
  • Try to have fun. You never know what opportunities may arise from a drink or a chat with a colleague.

Related Posts:

  • Hospitality Design Expo 2013 in Las Vegas Popular Mandalay Bay in Las Vegas recently hosted the 2013 Hospitality Design Expo (HD Expo) providing design professionals the opportunity to see the newest and best products on the market.
  • The Un-Motivational Speech Welcome to the Kleber & Associates blog! Here’s The Un-Motivational Speech Today, my mind is cluttered not with the nurture of the business – but with the nature of the beast. We […]
  • Learning from Sub-Zero Wolf and Wall Street Welcome to the Kleber & Associates blog! Here’s the latest on Learning from Sub-Zero Wolf and Wall Street This month, Kleber & Associates was thrilled to launch the Grand […]