THOUGHT LEADERSHIP

While the term “thought leader” gets tossed around a lot these days, it’s much more than just another corporate buzz phrase. Thought leadership is an integral part of any building products marketing program and a key way to earn credibility – and authority.

Whether for a brand, a product or an individual – the goal of thought leadership is the same: to achieve recognition as an expert and be regarded as a go-to source for trusted information.

So, why is this so important? By providing authentic, relatable and actionable answers to the industry’s biggest questions and toughest challenges, a thought leader lifts up the industry as a whole.

And, when done right, a well-planned and executed thought leadership program can also increase brand equity, drive demand, strengthen customer connections, and generate new sales and collaboration possibilities. That’s valuable stuff.

While thought leadership marketing can involve a number of elements, it can be summed up in a nutshell as strategically leveraging an organization’s best thinking to regularly create and publish engaging educational (i.e., non-promotional) content that delivers solid value. And then promoting that content through public relations, sales communications, social media and other channels.

From securing speaking engagements to participation in webinars and podcasts to content development opportunities, we position our clients as authoritative industry experts with a valuable point of view.

Not sure where to start? Our team can develop a program tailored to your unique needs. See how we helped Litokol, a leading Italian tile installation products brand, gain momentum for its game changing, eco-friendly product through a targeted thought leadership strategy.