It has long been thought that residential and commercial design were two separate entities not meant to overlap. Over the last decade, however, we have seen a shift in that mindset. Designers are incorporating more luxurious, and sometimes industrial, elements into residences, while also creating more relaxed leisure spaces in commercial offices, healthcare facilities and the like.

Homeowners want to rest in the comfort of hotel-like bedrooms with crystal chandeliers, plush bedding, additional sitting rooms and French doors in the entryway. They desire spa-inspired bathrooms that include deep, multi-jetted whirlpool tubs where they can soak, and oversized showers with multiple showerheads or the ability to be transformed into a steam room. They are seeking restaurant-style kitchens equipped with eight-burner gas ranges, double ovens, wine refrigerators and dispensers, plus industrial refrigerators with front paneling that blends seamlessly with the custom cabinetry. And they want their home offices to mirror those in the corporate world, replete with the necessary built-in shelving and storage, windows that allow for plenty of natural light during the daytime and appropriate lighting options for late night work. On top of all of this, they want homes that are as energy-efficient and technologically integrated as the latest, cutting-edge commercial buildings.

On the other side, healthcare buildings, corporate offices and educational facilities are adding “homey” amenities such as community-style lounge areas and informal seating beyond the desk in offices and large cubicles. In addition, companies with a robust amount of space are even bringing fitness facilities to their buildings. Outdoor spaces in which employees and visitors can meet and work are being incorporated. This is all happening in an effort to create welcoming spaces where the occupants can relax, stay longer and be more productive.

So, what does all of this mean for the home and building products industries? It means your consumer base could be expanding exponentially (or already has), and you could be missing out on new business opportunities. Expanding your company’s client base and marketing to include both residential and commercial audiences can increase the awareness of your company within your new and existing markets. New clientele can lead to a surge in your company’s profitability and overall growth, which is precisely what we all work diligently to achieve.

This blog was inspired by the article “At the Intersection of Commercial and Residential Design” in the February 2015 issue of Interiors & Sources.

To learn more about branding and brand expansion, contact us at www.kleberandassociates.com/contact.


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