770-518-1000  LET’S TALK

Update: My 2 Scents on Home Branding (Plus One)

Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One)

Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or apple pie. But now there is one more scent in a long line of unusual fragrances that can make your home smell like The New York Times. Maybe you have fond memories of thumbing through the comics section on Saturday mornings or your parents reading The Times every evening. If so, there is finally a candle that can evoke those fond memories in your own home.
Is there any other unusual scents you have seen or would like to see sold as a home fragrance?


Related Posts:

  • My 2 scents on home branding Have you ever been to a place that felt comfortable the moment you stepped foot inside simply because it smelled so good? It seems like today, more than ever, there's a scent for just […]
  • The Sweet Smell of Success Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate […]
  • Scent Marketing: A Familiar Smell While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, […]