A Trillion Dollar Opportunity

The fastest-growing cultural segment in the United States may also represent the consumer group with the most influence and buying potential for the home and construction products industry. This white paper outlines the size, scope, economic clout and multicultural characteristics of the estimated 57.5 million consumers identifying themselves as Hispanic or Latino. Given the continued growth in population, wealth and status of this increasingly influential consumer group, now is the time for building product brands to identify and leverage this trillion-dollar opportunity.

Learn about the 7 Key Cultural and Behavioral Factors you need to consider for this audience, as well as 5 Focused Strategies for Marketing to Hispanic Americans.


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