At Kleber & Associates,

we focus exclusively on building

materials sales and marketing.

We build better brands that

build better homes and buildings. 

Advertising  •  Marketing  •  Public Relations  •  Social Media

We don’t just work on building products.

We specialize in them.

With 30 years experience, we know the industry.

We know its trends and its trade shows.

The key media contacts, gatekeepers and influencers.

We even have the only Blogger Network dedicated

exclusively to building materials marketing.

Contractors vs. Architects: The Building Product Marketer’s Dilemma

The power struggle between architects and contractors is almost as old as construction itself. Today, the balance of power seems to be shifting toward contractors, as building owners and developers increasingly look to them to provide end-to-end services, including some design.

It’s much more complicated than that, and the legal and contractual ramifications of this dynamic are too numerous to count.

But it also presents a dilemma for building products manufacturers: Which audience is a better choice to target?

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Trend Watch 2017: Homes of the Future, Kitchen Furniture Redefined and the Skilled Labor Shortage

The K&A team headed to sunny Orlando, Florida to trend-spot at the Kitchen & Bath Industry Show and the International Builders’ Show. During the three-day event, manufacturers debuted their latest and greatest products to audiences from around the globe. The K&A team hunted down the finest exhibitors at Design & Construction Week, and observed the prominence of two major trends this year.

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In the New Year, Cut Out the 20% and Innovate

It’s that time of year, again. The time when we reflect on the year that has passed, and more importantly, look ahead to next year and what we want to accomplish. Some might call it making New Year’s Resolutions. We’re not big fans of this practice; all it really...

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