At Kleber & Associates,

we focus exclusively on building

materials sales and marketing.

We build better brands that

build better homes and buildings. 

Advertising  •  Marketing  •  Public Relations  •  Social Media

We don’t just work on building products.

We specialize in them.

With 30 years experience, we know the industry.

We know its trends and its trade shows.

The key media contacts, gatekeepers and influencers.

We even have the only Blogger Network dedicated

exclusively to building materials marketing.

An Award that Tells a Story

The award was MAX Award (Marketing Award for Excellence), presented by the Department of Marketing at Georgia State University’s Robinson College of Business, and the Atlanta Business Chronicle. It recognizes innovation, marketing support and marketplace success. We won for our work on Georgia-Pacific Gypsum’s DensElement Barrier System.

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Consumers Prefer Brick-and-Mortar Retail. What Should You Do About It?

Anyone familiar with the world of software and digital products knows that customer experience (or user experience, as it’s sometimes called) is paramount. So much so that it’s been called the new competitive advantage and the new marketing. That can be seen in the news about the preference for physical stores over online. The two leading reasons have to do with the customer experience — the experience of seeing and touching products, and the experience of getting it now. Big box stores (and mom & pops) deliver on this experience better than online. It’s important for building products marketers to recognize this consumer preference. It’s also important to acknowledge that building products brands share the customer experience with the retailer, and there needs to be a positive, seamless customer experience between the two.

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