At Kleber & Associates,

we focus exclusively on building

materials sales and marketing.

We build better brands that

build better homes and buildings. 

Advertising  •  Marketing  •  Public Relations  •  Social Media

We don’t just work on building products.

We specialize in them.

With 30 years experience, we know the industry.

We know its trends and its trade shows.

The key media contacts, gatekeepers and influencers.

We even have the only Blogger Network dedicated

exclusively to building materials marketing.

Sonos uses storytelling to show their place in people’s lives

Their approach is to take a well-established theme and build stories around it. And to our eye, they’ve done an outstanding job. The company has created a series of ads that stories that are very short (only 30 seconds), yet very rich and detailed. With very little dialog, the ads use visual storytelling and music (of course) to show the viewer what’s going on.

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Influencer Marketing Strategies for Building Products

In just 7 minutes, you’ll discover how to attract influencers and micro-influencers to your building products business, get them talking about your brand to their inner circles, and measure their impact on your sales — almost down to the dollar.

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How To, and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. Here’s more breaking news: home and building product brands are trying to leverage these new technologies in anxious efforts to stay relevant and to capture the attention of...

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