At Kleber & Associates,
we focus exclusively on building
materials sales and marketing.
We build better brands that
build better homes and buildings.
Advertising • Marketing • Public Relations • Social Media
We don’t just work on building products.
We specialize in them.
With 30 years experience, we know the industry.
We know its trends and its trade shows.
The key media contacts, gatekeepers and influencers.
We even have the only Blogger Network dedicated
exclusively to building materials marketing.
Click a Frame to View Our Work
Two Home Automation Brands Show Us How To — And How Not To — Connect With Consumers
The next battleground for homeowners’ dollars is in the future. Home automation and Internet of Things (IoT) are making their way into our homes, and some big brands are battling for supremacy.
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What can we learn from Rust-Oleum’s troubles?
Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention. It wasn’t necessarily completely accurate, but it made the point that your product does more than expected. Not anymore…
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How to Decode Buyer Intent — and Maximize the Value Potential of Each Prospect in Your Funnel
Discover why the traditional ‘lead’ is all but dead, and how a small shift in your strategy can turn every prospect into a potential sale by giving them what they want when they want it.
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