Anso Nylon

Giving Carpet Sales a Makeover

Honeywell’s Anso Nylon brand carpet fiber was facing stiff competition from other manufacturers, including Dupont, Invista and Solutia. What could K&A do to help generate demand?

The answer was right under our feet

Taking advantage of a popular trend in home makeovers, we repositioned Anso as an inspirational color design element. Creative featured examples from their new, bolder color palette as well as a new theme: “Carpet. The Foundation of Great Design.”

Results included a 10 percent increase in sales, a 119 percent increase in web traffic, and a 600 percent increase in brochure requests.


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Dealer Postcards

Brand Advertising