Anso NylonGiving Carpet Sales a Makeover
Honeywell’s Anso Nylon brand carpet fiber was facing stiff competition from other manufacturers, including Dupont, Invista and Solutia. What could K&A do to help generate demand?
The answer was right under our feet
Taking advantage of a popular trend in home makeovers, we repositioned Anso as an inspirational color design element. Creative featured examples from their new, bolder color palette as well as a new theme: “Carpet. The Foundation of Great Design.”
Results included a 10 percent increase in sales, a 119 percent increase in web traffic, and a 600 percent increase in brochure requests.