Bottled Water Woes May be Home Water Systems Boom

Are you a bottled water fanatic? Or do you take a more environmental position on the bottled water uproar? Aquafina admitted that its water comes from – you guessed it, the tap – and the water from other bottled water brands may derive from similar...

Drop the Ego: When to Take a Step Back and Delegate

Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management,...

Magnet Mishap, Toxic Lead Paint:

What is Matel’s Future and How Does this Affect You and the Home Industry? We’ve all heard about the Mattel recall. Since the year 2000, more than 15 million products have been recalled by the largest U.S. toymaker – 9.5 million of those on Tuesday....

Get to the Point: How to Effectively Communicate in Marketing Materials

It’s simple. If people are interested in what you’re saying, they’ll continue paying attention as long as you’re sharing new and valuable information. And how do you accomplish this? Below are six ways to create content that packs a punch: Be...

Be Truthful About Marketing Green Home Products: 5 Reasons Why Companies Shouldn’t “Greenwash”

Green and environmental marketing has exploded in the last year. A study conducted by TerraChoice of 12 large U.S. stores found more than 1,700 products boasting green credentials. Despite efforts by the Federal Trade Commission, green marketing claims are virtually...