Marketing Home Products in a Changing Marketing Landscape As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year? At K&A, we explored...
This year’s GlassBuild America — the premiere glass, window and door expo — will be held September 30-October 2 in our own Atlanta backyard.Consistently ranked as one of top 200 tradeshows by Tradeshow Week magazine, GlassBuild America draws in more...
Marketing Home Products at Tradeshows on a Tight Budget It’s no secret that tradeshow attendance and morale has declined over the last few years due to obvious reasons that stem from challenges in the housing market and economy. As a result, many home products...
The marketing and communications world has changed more in the past five years than it has in the last 20. Due to technology and the explosive popularity of social media, today’s home product marketers and public relations practitioners must walk a fine line...
Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber &...
