The home building industry has taken slow but sure steps towards more responsible building thanks to programs such as LEED for Homes and the NAHB’s Green Building program. Though the installation may be ‘greener’ these days, has the waste stream kept...
Many say that the sense of smell is the most powerful sense at recalling memories and emotions. A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is...
