Marketing Home and Building Products as Services

Long gone are the days when a milk man delivered the milk. We have gained, however, infinitely more services, especially with the internet’s advancement. Way better, perhaps, than milk delivered to your door. These days, there are services available to meet...

Eye-tracking device improves laptops, industries

Computer technology is constantly changing. Laptops are getting lighter, faster and some even have touch-screen capabilities. A new component in the works, an eye-tracking device, could make laptops even faster and, most impressively, more personable. The device can...

Can a logo make a difference?

JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling...

Top 20 Building Product Brands to Follow on Twitter

Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick...