ADVERTISING

Just because you “build it” doesn’t mean people will buy it. That certainly holds true when it comes to advertising.

Effective ads connect with audiences and engage them, all the while building brand awareness and driving purchase behavior.

Originally founded as an ad agency back in 1987 (hello, Mad Men), K&A knows how to develop compelling – and memorable – advertising trade and consumer campaigns that let a brand’s personality shine through. We’re all about rolling up our sleeves, taking an idea from an initial concept, thoughtfully honing it and then transforming it into a fully realized campaign.

In fact, our team excels at creating integrated advertising concepts and campaigns that make people stop and take a second look. Whether the audience is business-to-business (B2B) or business-to-consumer (B2C), our dynamic, award-winning campaigns connect on an emotional level to deliver real results.

K&A’s focus on the building products industry means we intimately understand what motivates each audience and how to reach them most effectively. Whether digital, print, social media or broadcast advertising, we get to the heart of what a brand is trying to communicate and develop compelling creative and messaging that resonates.

But we don’t stop there. Creating ads is great (and we have lots of fun doing it). However, that’s only part of the equation. You’ve got to get those ads in front of the right people. Our seasoned media buyers have established relationships with industry publishers and know how to choose the best media mix based on available budget.

Take a look at our award-winning promotional campaign for Georgia-Pacific Gypsum to see how we shined the light on a breakthrough product.