How Trends in Solar Energy… Impacts Our Building Channel

How Trends in Solar Energy… Impacts Our Building Channel

Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum — and opportunities — for solar power and how they will impact the building industry. ~ Chris Luzar, Frohman &...
What Building Product Brands Can Learn from Starbucks

What Building Product Brands Can Learn from Starbucks

The United States is an economy driven by consumer spending. In fact, those purchases account for almost 70 percent of the annual U.S. GDP. Whether or not a brand sells directly to end users, what happens on the consumer side of the economy… serves as...