Super Bowl LVI Lessons for Challenger Brands

Super Bowl LVI Lessons for Challenger Brands

Super Bowl LVI is just a few short hours away — where two longshot teams, the Cincinnati Bengals and Los Angeles Rams, will be going head-to-head (or rather, helmet to helmet) in a battle for the ultimate victory. This annual sporting event is a beloved American...
Using Attraction Marketing to Build Trust for Building Product

Using Attraction Marketing to Build Trust for Building Product

All too often, the way brands try to motivate a prospect towards purchase — is to show the product — and then encourage the sale… by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!”...
Polyvision Selects Kleber & Associates as Agency of Record

Polyvision Selects Kleber & Associates as Agency of Record

ATLANTA (January 2022) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building materials industry, has been named agency of record (AOR) by Polyvision Corp., a global leader in the innovation and...
How to Create Building Product Brand Case Studies That Sell

How to Create Building Product Brand Case Studies That Sell

Content marketing is one of our agency’s favorite topics. Yet, it’s interesting to consider that it was actually Bill Gates who coined the phrase “Content is king” back in 1996. How that phrase resonates now, however, is quite...
Ways to Grow Loyalty for Building Product Brands

Ways to Grow Loyalty for Building Product Brands

While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and...