While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and...
Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an...
This past week, the world’s leading tech manufacturers and aficionados converged in Las Vegas at the Consumer Electronics Show (CES)… the largest consumer innovations trade show experience of the year. Well, that’s typically the case, anyway....
There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and — of course — money. Stanley Black...
Sometimes, to get audiences to recognize the beauty and artistry of a product, advertisers might place it in an unexpected setting. Artistic Tile just refreshed this concept with the latest iteration of their “Bringing Art to Life” campaign....
