A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...
Solution combines flexible drain positioning with contemporary style Atlanta – December 10, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has...
Atlanta – May 22, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has debuted a newly redesigned website to better meet the needs of design and...
Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...
Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses....
