Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important...
ATLANTA (October 2018) — Full-service marketing and public relations firm Kleber & Associates (K&A) has been selected as the public relations agency of record by CertainTeed Roofing, a division of CertainTeed Corporation. CertainTeed is a leading North...
Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and...
In the old days, back before smart phones and caller ID, when your phone rang you picked it up — and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
The 2018 American Society of Plumbing Engineers (ASPE) Expo, the nation’s largest event for plumbing system design professionals, took place Oct. 1-2 at the Georgia World Congress Center in Atlanta. Plumbing equipment and accessory manufacturers from all over...
