To Avoid Commoditization, Look to the Lobsters and Turkeys

To Avoid Commoditization, Look to the Lobsters and Turkeys

In the building products industry, as in just about all industries, “commoditization” is a nasty word and a fate to be avoided at all costs. When it happens, that means you’re competing solely on price… and customers, whether they’re...

CertainTeed expands partnership with Solar Energy International

Course offerings from SEI to satisfy CertainTeed’s credentialed solar installer program (MALVERN, Pa.)  — CertainTeed, a leading North American brand of building materials, is expanding its partnership with Solar Energy International (SEI), a leading...