We’ve said repeatedly that we favor a storytelling approach over making a reasoned, logical, feature-benefit approach to selling a home and building product. The latest example of how to do that comes from Sonos. Sonos, if you’re not familiar, is a brand...
In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...
ATLANTA – Oct. 2, 2017 – Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and sold under the SharkBite® Plumbing Solutions, Cash Acme® and HOLDRITE® brands, has added 100 new...
While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
