How to Make ‘Quality Content’ King in 2018 

How to Make ‘Quality Content’ King in 2018 

It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come.  Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...
How to Engage Building Product Employees

How to Engage Building Product Employees

Just about every company, at least the ones with even an ounce of good sense, know the importance of their employees. But for some, employees are literally the face of their brand. One of those companies, The Home Depot, is taking an interesting approach toward...
Is The Subscription Razor Blade Model Coming To Home Appliances?

Is The Subscription Razor Blade Model Coming To Home Appliances?

A long-admired model in the CPG business has been refillable razor blades. The basic idea is that brands like Gillette don’t make their money on the handles, but on the refillable razor cartridges that need to be replaced every week. It’s a model worth...